My assistant can explain how a diesel engine works and has no idea who I had coffee with last summer. That gap is what Umfeld is about.
A contact list is not a memory
An address book stores names, numbers and, if you’re lucky, an address that was correct three moves ago. What’s missing is everything that makes the relationship: how you met, what you last talked about, how long ago that was.
CRMs don’t fix this because they solve a different problem. They’re about leads and deals, pipelines with an end. People don’t have a close date. And honestly, I never once felt like maintaining my friendships inside a sales tool.
The part I actually cared about
The reason I built Umfeld isn’t really the CRM. It’s the MCP server.
The Model Context Protocol lets you give an AI structured access to your own data. Umfeld uses that for relationships: people, companies, notes, events, follow-ups, all as typed tools. Claude, ChatGPT via connectors, Cursor, any client that speaks MCP can read and write the graph.
In practice I ask in plain language and get an answer out of my own network:
- “Who do I know at OpenAI?"
- "Founders I met in Lisbon this year"
- "Whose birthday is next week?”
No filter menus, no field names. And because the assistant can write as well as read, it files the note after a conversation itself and queues up the next step.
Capture without a form
Every personal CRM dies of data entry. If adding a contact takes longer than the conversation did, you’ll do it twice and then never again.
So there are three ways into Umfeld, none of which involve typing: speak a name, forward an email, photograph a business card. The AI turns that into the person and the note. Google Contacts syncs both ways, so the address book stays the source of truth and I never have to wonder where a number actually lives.
The health score
The feature I use most is also the uncomfortable one. Every connection gets a health score from last contact, frequency and intensity, on four levels: strong, steady, fading, cold.
What comes out is a list of people you liked and quietly lost. The first time I saw mine it was fairly sobering. That’s exactly why it’s in there.
What’s still missing
Honestly, the graph is only as good as the signals feeding it. Email and calendar give me last contact and shared events, but a lot happens in messaging apps, and Umfeld is blind to those today. I’m not yet sure I want to solve it in a way that doesn’t feel invasive.
Access, hosting, price
Access runs through scoped OAuth, granted per client and revocable at any time. Hosting is in Germany. There’s a single plan with no contact limit, seven days free, then 6 € per month.
You can take a look at umfeld.app.